Gateshead Council and The Gateshead Housing Company are teaching school children to say: “No butts it’s litter”.
Windy Nook Primary School recently worked with Gateshead Council and the housing company on an initiative to deter people from dropping cigarette butts in the street.
As well as picking up litter around their school, children attended an Estate Tour with the aim of collecting as many cigarette boxes and butts as possible.
The campaign aims to educate pupils on the impact of smoking-related rubbish and other litter, forming good responsible habits for the future.
Estate Officers Catherine Smith and Janice Pooley attended the event to highlight the dangers this type of littering can have.
Catherine said: “The children clearly understand the negative environmental impact smoking can have, and their hard work on the tidy-up demonstrates the pride they have in their neighbourhood.”
The event was funded by the Neighbourhood Pride programme, which is run by the housing company and Gateshead Council.
“No butts it’s litter” events have also been held at Falla Park and Roman Road Primary Schools in the last few weeks.
These events encourage participation in housing company Estate Tours from a young age.
The tours get residents involved to help make environmental improvements and build stronger communities.
Other Estate Tours regularly take place across the borough. To find out more residents should contact their nearest housing office or visit the Estate Tours page of our website.
Photo above: Year 4 pupils from Windy Nook Primary help to clean up the area around their school.